Shakti Mat: Global Campaign
Clients: Shakti Mat & Wrestler
A surreal and impactful brand film for Shakti’s first global campaign.
Wrestler developed a vibrant and artful concept that captures the experiential elements of Shakti, giving viewers a focus on sensations and breaking through the initial intensity to reach the paradise within.
Sound Design Approach
The Shakti brand film take viewers through different waves of experience, moving between reality and surreal spaces representing the inner world and mind state of our protagonist.
With the composition, it was important to build energy with the beat while keeping percussive sounds warm and organic. Floating, subtly layered synth pads evolve with the visuals for a spirited and lively atmosphere.
To create dynamism and contrast, the music launches into swirling ambient sections during the surreal sequences before dropping back into percussion as soft vocal elements fade in as the video concludes.
The Music.
