The Green Party Election Campaign 2023
Clients: Wrestler & Green Party of Aotearoa New Zealand
An election campaign with a gritty urgency: The Time is Now.
The Time Is Now.
The Vision
For their 2023 election campaign, the Green Party of Aotearoa New Zealand were looking to create something fresh and engaging that would communicate the pressing issues facing our nation and its people.
To do this, they approached Wrestler to create something a bit different, that would cut through the clutter of election campaigns and stand alone, both in perspective and style.
With Wrestler at the Creative Helm, they crafted an attention grabbing collage aesthetic filled with emotive imagery, gripping footage and a very clear message for Aotearoa,
The Time Is Now.
Sound Design Approach
With a campaign like this, getting the tone of the music just right was incredibly important for the story they were telling the information they were trying to get across. The message is urgent and pressing, The Time Is Now.
While reflecting this urgency, the music also had to communicate a sense of optimism that although the hurdles we face with our environment, the economy and growing inequality are fierce; there is hope if we work together and take action.
This subtle and intricate dance for the right tone and pace made for a really exciting and enjoyable process for us, honing in on the right level of grit, energy and optimism.
We crafted a percussion-led beat with a grooving bass line and deep sub for impact in key parts of the video. We then weaved in different layers of sound effects and synth flourishes to create movement and excitement within the piece.
We’re very happy with the result and so was the Green Party.
Big thanks to Wrestler for bringing us into another boundary pushing campaign!