Education New Zealand: A New Look
Clients: Education NZ, Special Group & Wrestler
The graduation gown is a symbol of education bound in history and tradition that dates back over 900 years. But while the education world has changed a lot since then, what we wear to celebrate our achievements on our education journey has not caught up.
In collaboration with students from the education community, a team of New Zealand fashion industry experts, lead by Kiri Nathan, reimagined the graduation gown to better represent the unique education offering here in Aotearoa, New Zealand.
The Vision
The concept was designed to reflect the connection to Te Ao Māori, respect for nature, and the sustainable and innovative ways of thinking that defines the New Zealand education experience.
“Te Kākahu Hou represents our cultural origins, and our responsibilities as kaitiaki (guardians) to sustainability, our design team had the privilege of reimagining how a graduation garment could connect to the New Zealand education values of Manaakitanga, Kaitiakitanga and Māui Pōtiki to students choosing to study in Aotearoa New Zealand.” - Kiri Nathan
The Music.
Sound Design Approach
As Kiwis we often forget just how beautiful and unique Aotearoa is.
With this original composition, the vision was to create a sense of excitement and adventure around the potential of coming to New Zealand to study.
Taiko drums and organic synthesis created a slow yet powerful building toward a crescendo for the Kākahu reveal moment, before blooming in celebration and excitement before the bass heavy ending sequence to bring the video to a close.
